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What makes a premium sunglasses brand premium? Is it quality of design and materials or is it artificially inflated prices?

With Bisous, you're only getting fair prices for top quality and design. 

Top sunglasses brands are selling sunglasses for +$400 with inferior materials and construction - when they cost a fraction of that to produce. How can they get away with this? Only a handful of brands control 75% of the industry, meaning they can choose their own ridiculously high prices.

This was a driving factor in the price we offer customers, and our lofty goal of producing hand-crafted sunglasses with best in class components.

We have a simple goal - create the highest quality, best looking sunglasses. Deliver them at a reasonable price. Treat customers like royalty.