Taking the leap
People loved our product, but what stood between us and the next phase of growth was someone taking the leap.
Jonas was living the dream as the "Prince of Mopeds" for New York Based mobility disruptor Revel Transit. He had all the makings of a cushy startup gig managing 400 employees and a fleet of 6,000 electric vehicles across 5 US cities, but he couldn't stop thinking about sunglasses. Jonas’ manager at the time, lets call her “A” knew that Bisous existed, she could sense that his heart was there, and in May of 2021 asked Jonas point blank
“Do you want to be doing this?” She said.
“Nope” replied Jonas.
“Sunglasses?” Asked Anne.
“Yep, its time” he said.
Jonas then let his wife know that he had quit his cushy startup gig. Life lesson - always discuss these decisions with the important people in your life before you make them. But why does this matter?
It reflects the level of conviction we have in our product and our business. It reflects the risk we are willing to take in order to achieve a simple goal - deliver a better product and customer experience to the sunglasses market.
How did we get here?
Well,
We had a vision for these frames and two guiding principles for constructing them. The first is “Without Compromise.” We set up to build a masterfully engineered product. We travlled the world and a network of suppliers to source every perfect input along the way. Our acetate is from Italy, our hinges from Germany, our lenses from Korea. Our materials are manufactured by partners that often have been crafting their products for generations. There are brands out there that charge hundreds of dollars for products that are of inferior quality to Bisous. We created these as an alternative for ourselves.
Our second guiding principle is that our products are “Built to Withstand the Rigors of Leisure.” We want people to wear these all the time without fear of losing or damaging them. Bisous is not just about beautiful design, but having fun. Once you own a pair, you never need to fear needing a replacement (The Club). The spirit of Miami and Shanghai is one of adventure, of excitement, of radiating energy. It is the warmth of the sun shining on you, whether you are walking out of a skyscraper or onto a beach. We are committed to bringing this ethos to every one of our customers.
